Social Media and Communication Awareness

Price: R550,00

Duration: Self-paced

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Did you know that one in five South African companies has faced a crisis because of an employee’s careless social media post?
Whether it’s sharing confidential information, making offensive remarks, or behaving inappropriately while linked to the company, one post can cause serious reputational damage and even financial loss.

This course provides a comprehensive overview of social media and internal communication platforms, focusing on their impact within organisational settings. It emphasises privacy, security measures and effective strategies for managing your online presence, equipping you with the tools needed to navigate digital landscapes safely.
Additionally, the course covers best practices for building positive and impactful communication on social media, fostering skills that enhance both personal branding and organisational reputation.

Why ESC?

Equip students for executive roles in professional environments.

Study part-time and learn all the essentials in a short time.

Central to the learning process, take a course that considers you.

ESC is committed to empowering professionals at every stage of their career journey.

Learning Outcomes:

Identify the risks associated with social media and internal platforms.
Apply lessons learnt from real-life case studies to mitigate risks in their professional communications.
Identify potential risks and examples of confidentiality breaches.
Differentiate between public, private, and internal communication and apply best practices to safeguard privacy and professionalism in digital interactions.

Understand Privacy, Security, and Managing your online presence.
Build and maintain a professional online profile that reflects their values and goals.
Avoid common pitfalls in social media communication.

Module Content:

Module 1: Overview of Social Media and Internal Platforms
Module 2: Company Policies, Privacy, and Confidentiality
Module 3: Privacy, Security, and Managing Your Online Presence
Module 4: Building Positive and Impactful Social Media Communication