The Art of Persuasion

Price: R550,00

Duration: Self-paced

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Master the art of persuasion – no need for a naval uniform or heartfelt letter (unless that’s your thing.)

Persuasion is more than just a novel by Jane Austin or a tool for marketers and salespeople; it’s a cornerstone of human interaction.

Every time we express an idea, propose a solution, or ask for help, we engage in persuasion. From influencing friends to choose a movie to convincing stakeholders to back a new initiative, the ability to persuade effectively can shape outcomes in both personal and professional life.

This course will unpack the fundamentals of persuasion: what it is, how it works, and why it’s critical. By understanding the psychology behind persuasion, you’ll gain tools to connect with others authentically and achieve your goals. We’ll also explore the ethical boundaries of persuasion, helping you to influence others with integrity and respect.

Why ESC?

Equip students for executive roles in professional environments.

Study part-time and learn all the essentials in a short time.

Central to the learning process, take a course that considers you.

ESC is committed to empowering professionals at every stage of their career journey.

Learning Outcomes:

Understand the psychological principles that underpin influence and persuasion.
Distinguish between ethical persuasion and manipulative tactics.
Understand how to build rapport and trust.
Understand the fundamental components of a persuasive message.
Identify common reasons for resistance in persuasive situations.
Utilise strategies to close discussions with agreement and commitment.

Module Content:

Module 1: Understanding the Foundation of Persuasion
Module 2: Building Rapport and Trust
Module 3: Crafting your Message
Module 4: Overcoming Resistance and Closing with Confidence